explores the relationship between customer experience and business growth - one topic at a time. Subscribe here and never industry leads miss an episode! Keep it simple and keep it singular: 1 landing page per campaign 1 offer per landing page 1 main advantage per offer 1 key idea per main benefit (1 solution to 1 problem) 1 target audience per key idea 1. 1 landing page per campaign.
"The NSAMCWADLP principle: never start a marketing campaign without a dedicated landing page." — Oli Gardner, co-founder of industry leads Unbounce 1 landing page per campaign ensures you match the message. This means that your landing page title, offer, and message all align with the marketing efforts you're using to drive visitors to your page. Matching messages creates consistency and .
clarity. If you use a landing page for multiple marketing campaigns, visitors to your page: To be confused Leaving without industry leads converting Waste the money you spent on pay-per-click (PPC) ad campaigns Oli Gardner clicked on 300 paid ads, and 98% of them led to a landing page that didn't match the ad message . An inconsistent message means wasted lead generation efforts.