Try the Yellow Pages! Direct mailing is a priceless asset when it comes to giving your business a boost, but a direct mailing campaign mailing list is only as good as your mailing list. Think about it. Ten mailings are going to bring you more business than five. One hundred mailings are going to bring you more business than ten. One hundred carefully targeted mailings are going to bring in more business than one hundred random ones.
It makes sense, then, that expanding your mailing list would be a top priority. The question is, how? How are you going to be able to carefully direct your marketing efforts at the people you want to reach (the ones that are most likely to give you mailing list their money!) if you are just going to be plopping your advertisements in their mail box? Here are five tricks used by professional direct-mail marketing companies to help their clients expand and target their mailing list and exponentially increase their profit margin.
If you incorporate these hints and tips into your direct mailing campaign you should be able to grow your mailing list quickly, quietly and effectively. Include a link on your website asking visitors if they would like to join your mailing list. If so, give mailing list them the opportunity to give you their name and address. Many businesses, large and small, work so hard to optimize their site for the major search engines that they fail to see the potential of direct-mailings.